The PressWhisper Terms of Service (EULA)

Most Terms of Service agreements are written to confuse you. This one is written to protect the integrity of the engine.

PressWhisper is a weapon designed to bypass the gatekeepers of the legacy PR industry. By using it, you agree to play by our rules. If you use our engine to act like a lazy, spam-blasting PR agency, we will revoke your access.

Here are the terms of engagement. Read them.

1. The licence (what we give you)

When you pay for a subscription, we grant you a licence to use the PressWhisper engine. You are renting access to our pitch builder, our press kit hosting, our targeting tools, and our cultural trend engine.

You cannot copy, reverse-engineer, or steal our code.
You cannot resell your seat to five other organisations. One account, one organisation.

2. Rules of engagement (acceptable use)

This is the most important section of this document. PressWhisper is built on the "Rule of 20," not "spray and pray."

No spam: If you use our tools or exported data to blast 5,000 untargeted journalists with generic garbage, you are violating our core philosophy. We reserve the right to instantly terminate your account without a refund if we find you using our platform to harass the media.
No fraud: You may not use PressWhisper to pitch fake organisations, malicious software, or illegal services. If your business is a scam, do not use our engine to try and trick journalists into validating you.

3. Your ammunition (content ownership)

You own your data. The press angles you write, the images you upload, and the organisation data you input belong 100% to you. We do not claim ownership of your intellectual property. You are simply hosting it on our servers so the engine can format it.

4. Payments & cancellation

We hate locked-in contracts and £3,500 retainers just as much as you do.

Billing: You are billed upfront for your subscription tier (monthly or annually).
Cancellation: You can cancel at any time inside your dashboard. No friction, no "call to cancel" retention mazes. When you cancel, your access remains active until the end of your current billing cycle.
Refunds: Because we give you immediate access to proprietary targeting data and our core engine, we do not offer refunds for partial months or years.

5. The "no guarantees" clause (liability)

We provide the weapon; you have to pull the trigger. PressWhisper guarantees that our engine functions, that our formats are structurally sound, and that our targeting data is as accurate as publicly available digital footprints allow.

We do not guarantee press coverage. If your product is boring, if your pitch is weak, or if the news cycle is moving too fast, journalists will ignore you. That is the reality of the media. PressWhisper is not liable for rejected pitches, missed news cycles, or a lack of ROI. We give you the ultimate advantage, but the market decides if your story wins.

6. The guillotine (termination)

We can terminate or suspend your account at any time if you violate these rules, fail to pay your subscription, or attempt to damage our infrastructure. If you act like a spammer, you lose the tool.

7. Changes to the rules

If we update these terms, we will not bury it. We will notify you clearly via email or a dashboard alert. Continued use of the engine means you accept the new rules.