He sold his Amazon business, retired, got bored — Then a medical emergency built the Rolls-Royce of longevity shakes
The FDA spent three years saying NMN — the NAD+ precursor at the centre of the longevity boom — couldn't be sold as a supplement. In late 2025 it reversed course, and the molecule is back on American shelves. Momentum never needed the drama: one Wisconsin-made shake, 20 ingredients at clinical doses including a full gram of NMN, 30g of protein and 2g of colostrum, for $4.66 a day — against $513 a month buying the stack separately.
Momentum Shake, the Wisconsin-manufactured longevity drink founded by Mike Tecku, enters 2026 with its category's biggest obstacle removed. The FDA has confirmed NMN can be marketed as a dietary supplement, reversing its November 2022 exclusion. This development validates Momentum's commitment to transparency and quality, exemplified by its decision to own and operate its Wisconsin factory, ensuring precise dosing and premium sourcing. Momentum's answer to the longevity boom is unfashionable: no miracle pill, just the 20 nutrients that decline with age, dosed properly, in one drink. Two scoops deliver 30g of grass-fed protein, 10g of collagen, 2g of colostrum, 1g of NMN, 750mg of Lion's Mane fruiting body, 250mg of hyaluronic acid, 8g of prebiotic fibre, plus D3, K2, magnesium taurate, taurine and digestive enzymes.
The sourcing reads like a provenance menu. The whey is Truly Grass-Fed® certified from Irish family farms; the colostrum comes from Wisconsin farms and is collected in the first four hours, when immunoglobulin concentration peaks; the Lion's Mane is fruiting body only, not mycelium and rice.
Tecku launched the company in 2022 after selling his Amazon businesses and retiring — he bought land in the country, got bored, and spent two years researching longevity. When outsourced manufacturing couldn't match his standards, he built his own factory, and now states a goal of scaling to a hundred million dollars.
The price framing is the company's sharpest weapon: bought as individual supplements, Momentum's formula costs $513 a month by the brand's own itemised comparison. As one shake on subscription, it's $140 — under $5 a day, HSA/FSA eligible, with third-party test results published on the site.
Drafted quote, Mike Tecku, founder (for approval): "The longevity industry got famous selling hope in expensive bottles. We sell the boring stuff — the twenty things your body actually loses with age, at the doses the studies used, made in our own factory. Now that the FDA has settled the NMN question, the excuses for mystery blends are gone."
Momentum is a food supplement, not a medicine. The company's labelling carries the standard FDA disclaimer, and anyone pregnant, under 18, on medication or managing a health condition should speak to their doctor before adding it to their routine.
Trend context
The NMN saga is the supplement story of the decade. In November 2022 the FDA declared NMN couldn't be sold as a supplement because it was under investigation as a drug — Amazon delisted it, brands scrambled, customers panicked. The Natural Products Association sued, and in letters referencing its September 29, 2025 conclusion, the FDA confirmed NMN is not excluded from the supplement definition — restoring US market access and triggering public relaunches from January 2026.
The reversal lands in a category being reshaped: trade press describes the nutraceutical and supplement M&A market undergoing its most dramatic reconfiguration in years, from GLP-1-driven reformulation to billion-dollar functional beverage buyouts. The consumer story underneath is simpler — stack fatigue. The longevity-curious have accumulated drawers of half-finished bottles, and the format war is now between ten pills and one scoop. Momentum's maths — $513 unbundled versus $140 blended — is the argument in a single row of numbers.
About Momentum Shake
Why we exist
Ageing is partly a supply problem: the body's production of what it needs — NAD+, collagen, enzymes, minerals — declines every year. Momentum exists to replace what time removes, in one daily drink, so the healthiest habit is also the easiest one. No secret compounds. Just the raw materials, at real doses.
How we do it
Twenty ingredients, dosed at the levels the research actually used, in a shake made in the company's own Wisconsin factory — not white-labelled. Every batch third-party tested, results published. Sourcing does the talking: Irish grass-fed whey, first-four-hours Wisconsin colostrum, fruiting-body mushrooms, water-extracted collagen.
What we do
A daily longevity shake: 30g protein, 10g collagen, 2g colostrum, 1g NMN, 750mg Lion's Mane, 250mg hyaluronic acid, 8g Sunfiber, D3 4000IU with K2, magnesium taurate, 1.1g taurine, TMG, electrolytes and digestive enzymes. Five flavours. Fifteen servings a bag. $140 a month on subscription, HSA/FSA eligible.
Why it matters
The enemy is the supplement shelf: ten bottles, proprietary blends hiding the doses, mycelium sold as mushroom, low-molecular-weight fillers sold as premium — and a manufacturing industry where most brands never touch their own product. Momentum publishes its doses, its tests, and owns its machines.
Who it's for
The 52-year-old with a drawer of half-finished supplement bottles and a phone reminder they've ignored since March. They don't want a protocol. They want one thing they'll actually do every morning.
Proof points
Subscribers pay $140 a month — $4.66 a day — against $513 a month buying the equivalent ingredients separately, an itemised comparison published on the company's own site: a saving of $373 a month. Every batch is third-party tested, results public. The product holds 4.8 stars across 995 verified reviews on Judge.me, 89% of them five-star.
Traction & credibility
Momentum ran the industry playbook backwards: after concluding outsourced manufacturing couldn't hit his spec, Tecku bought his own machines through 2024 and now makes the product in the company's own Wisconsin factory. The subscription base shows its age in the reviews — "I've been a loyal subscriber to Momentum Shakes for three years now, and they continue to be a staple in my daily routine," writes Zach K on the brand's site — and the consolidation thesis shows up in customers' own words: "just saved over $200 with this one bag… no more shopping around for other supplements," writes Marc Green.
Spokespeople
Mike Tecku
Founder
he origin scar: he'd already won — sold his Amazon businesses in 2019, started a venture fund, retired, bought land in the country — and found retirement unbearable; a medical emergency, per his podcast appearances, pulled him toward longevity and two years of research. His unfair advantage: he's an operator who refused to white-label and bought his own machines — in a category where most brands are marketing platforms, he owns the factory. The pivot: floormats to venture fund to what he calls "the Rolex of supplements."
Talking points
The insight
Momentum Shake Founder Alleges Most Supplement Brands Outsource Manufacturing
The story
Mike Tecku's charge against his own industry is specific: most supplement businesses are media and marketing platforms that never touch the product — "if they're doing anything at all, they're selling commodities." The standard model is a brand, an ad budget, and a contract manufacturer nobody names. Tecku's stance is that this is why the category can't be trusted — and he's structured his company as the argument: after concluding his outsourced manufacturer couldn't innovate at the speed he wanted, he built his own Wisconsin factory, prints every dose on the panel, and publishes his third-party test results. An opinion, clearly his — with his money where it is.
Why it matters
If he's right, the wellness boom's dirty secret is that consumers are comparing labels designed by marketers over powders made by the same handful of co-packers. The question it hands a journalist is checkable: ask any supplement brand who manufactures their product, and watch what happens.
Who does it impact
Consumers get a new first question that costs nothing to ask. Honest brands that do own their supply chains get a flag worth flying. Contract-manufactured brands get an uncomfortable interview. And a category running on vibes gets an ownership test anyone can apply.
Proof points
The stance has receipts rather than data, and they're his: a company-owned Wisconsin factory, bought after firing the outsourced model; every dose printed, no proprietary blends; third-party test results published on site; sourcing named down to the farm model — Irish grass-fed whey, first-four-hours Wisconsin colostrum. His stated bar, in his own words: "a product 10 times better than everybody for the same price."
CTA
Mike Tecku, on the record, on why the industry's biggest brands couldn't answer the ownership question — and a factory available to film. momentumshake.com.
Images
Momentum Shake
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Get in touch
Mike Tecku
Founder
Drop me a note and I'll reply by email.