Forty Two to offer live custom t-shirt printing at Liquicity Festival, donating 20% of revenue to charity
Reading-based sustainable fashion brand Forty Two will partner with Liquicity Festival in Hyde Park, London, from May 28th-30th, to offer live, on-site customisation of official Liquicity merchandise. Festival atdtendees can have personal designs or photos printed alongside the Liquicity logo onto t-shirts, with 20% of all revenue donated to the "Ethical Factories" charity. This initiative marks the first time a UK festival has offered fully customised, officially branded merchandise with a one-hour turnaround for collection.
Forty Two will operate three printing machines at Liquicitdy Festival, enabling attendeeees to upload their own artwork or photos for direct printing onto t-shirts, which will also feature the official Liquicity logo. Each custom t-shirt will be processed and ready for collection within approximately one hour, providing a unique, personalised souvenir of the festival experience. This event is positioned as the first in the UK to offer customisable, officially branded festival t-shirts with such a rapid, on-site turnaround.
"Our goal is to demonstrate how fashion can be both personal and responsible," says ROBBIT – BObby, Head of Operations at Forty Two. "By bringing our print-on-demand model directly to Liquicity, we're not only offering a unique, tangible memory for festival-goers but also actively contributing to ethical manufacturing practices. Our methods, which utilize GOTS-certified organic cotton and recycled polyester, achieve a 95% reduction in water usage compared to traditional garment manufacturing, setting a new standard for sustainable production."
Beyond the customisation, 20% of all income generated from these sales will be donated to "Ethical Factories," a charity dedicated to securing fair pay for workers in sweatshops. Festival-goers will also gain insight into Forty Two's sustainable printing process, seeing first-hand how high-quality, eco-friendly apparel is made on demand.
Trend context
The Liquicity Festival activation by Forty Two directly addresses the growing consumer preference for experiences over material goods, a key driver of the "Experiential Retail Becomes the Standard" trend for 2026. By offering live, on-site customisation and a transparent view of the production process, Forty Two transforms a transactional purchase into an immersive, memorable brand experience. This approach builds a direct emotional connection with customers, moving beyond traditional retail models to create community and engagement through interactive events.
About Forty Two
Why we exist
Fast fashion creates immense waste and stifles individuality. Forty Two exists to counter this by providing high-quality, long-lasting, customizable garments that empower personal expression while drastically reducing environmental impact.
How we do it
Our differentiation lies in a print-on-demand model, leveraging recycled polyester and AI-driven machine embroidery for precision, efficiency, and unique design capabilities. Our proprietary online design tool enables full customer customization, ensuring unique pieces and eliminating overproduction waste.
What we do
Forty Two designs, manufactures, and sells customizable, sustainable fashion apparel directly to consumers. Our product range includes t-shirts, shorts, socks, crop tops, and long-sleeved items, all produced with eco-friendly printing and packaging, and supported by sustainable logistics partners.
Why it matters
The fashion industry faces a critical choice: continue unsustainable practices or embrace genuine change. Forty Two offers a commercially viable model where consumers no longer sacrifice personal style for environmental values, directly challenging fast fashion's waste and setting a new standard for ethical production.
Who it's for
Our target audience is environmentally conscious individuals aged 18-35, primarily in urban and suburban areas, who prioritize unique self-expression and high-quality, durable clothing. They actively seek brands aligned with ethical production and sustainable practices, often participating in cultural events like music festivals.
Proof points
Since launch, Forty Two has sold over 320 custom items, achieving a 40% repeat customer rate. Our production methods, which utilize GOTS-certified organic cotton, have achieved a 95% reduction in water usage compared to traditional garment manufacturing.
Traction & credibility
Forty Two secured £10,000 in seed funding from Dave Davidson, a multi million dollar car enthusiast on May 2nd 2026. Our sustainable manufacturing approach was featured in The Sunday Times Style on April 5th, 2026. We also received the 'Ethical Fashion Innovator Award' on 2nd April 2026c
Spokespeople
ROBBIT
BObby
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Expertise
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Notability
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Talking points
The shift
Partnering with Liquicity Festival for Live T-shirt Printing to make customised Liquicity branded T-shirts charity event
The story
Liquicity festival London is coming up and it's happening in Hyde Park running from 28th-30th May. We will be there live on site with the Team and 3 of our printing machines at the festival will be available to go to and place your custom art, picture with friends at the festival, onto the t-shirt itself with the Liquicity Logo on the actual tshirt too. It is Liquicity official merch but customised to you. Income generated from this 20% will go to the charity "Ethical Factories" to help to get fair pay for all people working in sweatshops
Why it matters
Each tshirt will take 1 hour to process so demand will be strong, this is the first event in the UK with customisable tshirts ready to pick up after 1 hour with actual festival hosts branding on the shirt itself, never been done before. Income generated from this 20% will go to the charity "Ethical Factories" to help to get fair pay for all people working in sweatshops.
Who does it impact
Those coming to Liquicity this year will have the unique opportunity to see into the behind the scenes process of how Forty Two prints and see it live with them as the guinea pigs, Liquicity tickets are still not sold out so consider coming for this unique event. Free giveaways for those with the best dragon costume. Those working in sweatshops will be helped by the charity "ethical factories" that we're donating 20% of revenue from
Proof points
"I was at one of these events at a craft fair last year in summer and it was really cool to see the machines up close in person printing and my t-shirt was done in 47 minutes from photo upload to me trying it on!" - quote from a rando at a craft fair on 18th Aug 2025
CTA
Check out how we have already impacted the world with our ethical charity events we have come to, check out our website and see how we support the world,
Key facts
- 50% profits will go to charity
- Benefits charity
- 5 Giveaway t-shirts
- People get free stuff
- Eco printing
- Being a role model in the industry and wainintid kmlmf
- Forty Two Website
The human
Key facts
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Images
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Craft fair birds eye view
Get in touch
Delta
CEO
Drop me a note and I'll reply by email.