Press kit

Common Folk

Live music and festivalsLondon, London, England, UK

www.instagram.com/__commonfolk__

a london living-room folk night is getting its own festival, for everyone who can't fit in the room

A free folk night in a London living room is getting a festival. Since May, songwriter Ned Holland has hosted Common Folk for up to 40 guests: 18 artists have played, every night ends with that night's artists leading the room through songs like Jolene, and the WhatsApp group that is the only way in has grown from about 40 to 190. The festival is on 22 May 2027 at Broad Chalke, near Salisbury.

Ned Holland started Common Folk to get his own songs heard. Five nights later, 18 artists have played his London living room, and the next session already has a waiting list. The first was on 28 May 2026, on the top floor of the London house he lives in. Up to 40 people sit on the sofas and the floor, and nobody pays to get in. There are no public tickets: the way in is a WhatsApp group whose join link opens for 24 hours the day after each session, and it has grown from about 40 people to 190 (Common Folk figures, October 2026). Artists play original songs and don't need to plug tickets. Every night ends with all of that night's artists sitting down together for songs the room can sing, which have included Jolene and It Ain't Me Babe. "Even if it's a session I've not performed at, I'll always get involved on the banjo," Ned says. Artists who have played include Sebastian Schub, the Hamburg-born, London-based songwriter on Island EMI/Capitol Records who has opened for Noah Kahan. Every session is filmed by the filmmaker Bertie Courtenay. Now Common Folk is going outdoors, for everyone who can't fit in the living room, and close to where Ned grew up. The first Common Folk Festival is on Saturday 22 May 2027 at Middleton Bottom, Broad Chalke, near Salisbury, in the Cranborne Chase National Landscape, an International Dark Sky Reserve since 2019. Ned, the son of the historian James Holland, has played the Chalke History Festival in the same village, which his father co-founded, for the past two summers. There will be music through the day and into the evening on a main stage in a natural amphitheatre, camping, a guided nature walk led by the landowners, and a talk from Ben Goldsmith, who hosts the Rewilding the World podcast. Ned and Alex Helsby, a folk singer-songwriter from Hertfordshire, are the first acts confirmed. "Ultimately, the music is the starting point rather than the end point," Ned says. "I want Common Folk to grow into something that connects people more broadly with the world around them — including, eventually, using music and storytelling to help young people develop a deeper relationship with nature."

Trend context

Grassroots rooms are closing: 30 grassroots music venues closed permanently in 2025 and 53% made no profit, the Music Venue Trust reported (Rolling Stone UK, 21 January 2026). At the same time, folk has found a younger crowd: Dazed quoted Spotify's editor for acoustic programming on "a fresh wave of relevance sweeping through Gen Z" (28 August 2025). Common Folk sits where those two meet: a free night of new folk music in a home, not a venue, whose WhatsApp group has grown from about 40 to 190 since May. Next May it takes that crowd outdoors, to a festival at Broad Chalke, near Salisbury.

About Common Folk

Why we exist

Common Folk exists because a gig should be where something starts, not where the night ends. It is built around what happens when people come together around music: a room that listens, artists who stay, a song everyone can sing. And it reaches past the room, because folk music, stories and the natural world belong together, and Common Folk wants young people to find their way into all three.

How we do it

Entry is free and there are no public tickets. The way in is a WhatsApp group whose join link opens for 24 hours, the day after each session. Up to 40 people, one living room, original music, and artists who don't need to plug tickets. Every night ends with all of that night's artists playing together, and every session is filmed.

What we do

Common Folk is a free monthly night of original live folk music and storytelling, held in founder Ned Holland's home in London since 28 May 2026. It has a WhatsApp group of 190 people (October 2026) and an Instagram account, @__commonfolk__ ("Live Music. Nature. Stories."). Founder and curator: Ned Holland, singer-songwriter.

Why it matters

Thirty grassroots venues closed in 2025 and more than half made no profit (Music Venue Trust), so the rooms where new songwriters learn their craft are disappearing. Common Folk is one that costs nothing to get into. If it vanished at midnight, the artists who play it would lose a room where their songs are properly listened to. The enemy is the in-and-out gig: play, plug the next ticket, leave. The victor is the newcomer who came for one song and stayed for the jam.

Who it's for

The 23-year-old who moved to London for work and still knows hardly anyone. A friend sends the link in its 24-hour window. A month later they are sitting on the floor of a London living room, hearing songs they have never heard, then singing Jolene with everyone who played that night. Common Folk is for young people who love folk music and want to hear it properly, and for the artists who make it.

Proof points

5 sessions since the first, on 28 May 2026 (Common Folk figures, October 2026). 18 artists have played. Up to 40 guests a night, in one living room. 190 in the WhatsApp group, up from about 40 in May 2026 (Common Folk figures, October 2026). £0 to get in. 24 hours: how long the join link stays open, the day after each session. Every session filmed, by Bertie Courtenay.

Traction & credibility

Artists: those who have played include Sebastian Schub (Island EMI/Capitol Records), who has opened for Noah Kahan. Founder: Ned Holland has headlined The Troubadour in London, played the Chalke History Festival (2025 and 2026) and been played on BBC Introducing in the South West (December 2024 and November 2025). Milestone: the first Common Folk Festival, Saturday 22 May 2027, at Broad Chalke, Wiltshire, with Ben Goldsmith confirmed to speak.

Spokespeople

Ned Holland

Founder and curator, Common Folk; singer-songwriter

Ned Holland, the son of the historian James Holland, is a London-based folk singer-songwriter who grew up near Salisbury, studied in Falmouth and has played the Chalke History Festival for the past two summers. In May 2026 he started Common Folk in his own living room to get his songs heard, and 18 artists have played it since. His next single, Chasing Ecstasy, is out on 29 January 2027, and on 22 May 2027 Common Folk becomes a festival at Broad Chalke, Wiltshire.

Expertise

Folk music and songwriting; running a free, community-built music night from a living room; music, storytelling and young people's connection with nature

Notability

Played on BBC Introducing in the South West (December 2024 and November 2025); Chalke History Festival, Music Stage (2025 and 2026); headlined The Troubadour, London (his bio); founded Common Folk (May 2026)


Talking points

The shift

a london living-room folk night is getting its own festival, for everyone who can't fit in the room

www.instagram.com/__commonfolk__

The story

Common Folk began on 28 May 2026 as a free folk night in Ned Holland's London living room, with no public tickets. Five sessions and 18 artists later, it becomes a festival on Saturday 22 May 2027 at Middleton Bottom, Broad Chalke, near Salisbury, in the Cranborne Chase National Landscape, an International Dark Sky Reserve since 2019. There will be music through the day and into the evening on a main stage in a natural amphitheatre, camping for everyone, a guided nature walk led by the landowners and a talk from Ben Goldsmith, host of the Rewilding the World podcast, and Ned plans small talks and story sessions about nature. Ned Holland and Alex Helsby are the first acts confirmed.

Why it matters

The living room holds 40 and already has a waiting list. The festival is the way in for everyone else, and it puts nature on the bill next to the music.

Who does it impact

The 190 people in the WhatsApp group, and everyone who couldn't fit in the living room, get a day and a night of the same music outdoors. Guests who came for the music get a walk, a talk and stories about the land they are camping on.

Proof points

Common Folk's own figures: 5 sessions, 18 artists, 190 in the WhatsApp group (October 2026). The designation of the whole of Cranborne Chase as an International Dark Sky Reserve by the International Dark-Sky Association, now DarkSky International (October 2019). The reel "Common Folk in September was pure magic" (Instagram, 1 October 2026). Ben Goldsmith's Rewilding the World podcast (88 episodes, October 2026).

CTA

An exclusive on the festival announcement, a first look at the line-up, an interview with Ned Holland, a place at a Common Folk night, and session footage.

Key facts

Organisation
Common Folk, a free monthly folk night in Ned Holland's London home, since 28 May 2026
Founder
Ned Holland, singer-songwriter; son of the historian James Holland
Sessions
5 so far; up to 40 guests; 18 artists (Common Folk figures, October 2026)
Community
190 in the WhatsApp group, up from about 40 in May 2026
Festival
Common Folk Festival, Saturday 22 May 2027, Middleton Bottom, Broad Chalke, near Salisbury
Setting
Cranborne Chase National Landscape, an International Dark Sky Reserve since October 2019
Programme
Music into the evening, camping, a guided nature walk led by the landowners, a talk from Ben Goldsmith
Confirmed
Music: Ned Holland, Alex Helsby. Talk: Ben Goldsmith
Next single
Chasing Ecstasy, Friday 29 January 2027

Get in touch

Ned Holland

Founder and curator, Common Folk; singer-songwriter

Drop me a note and I'll reply by email.