Freethe four-page manual

The PDF, as promised.

Everything we've learned about pitching journalists, in four pages. No form, no sign-up, nothing to tick. The button just downloads it.

Download the PDF

Four pages. Takes about five minutes to read.

What's inside

01Why 99% of pitches die

02How to make the boring thing a story

03The exact pitch format to steal

04Who to send it to, and the one follow-up rule

If you'd rather not do the graft

Everything in the PDF works by hand — that's the point of it. But it is work: finding the right journalists, writing the pitch, chasing at the right moment. White Glove is us doing all of it for you. Nothing to prepare, and with the Guaranteed option you're in the press within 90 days — or your money back.

You don't have to use our tool. If you read this and go and do your own PR, that's a good outcome as far as I'm concerned. If you'd rather a machine did the graft, that's PressWhisper — but everything in the PDF works by hand.

— Jim